Few things about DVD Duplication and CD Pressing
DVD duplication is similar as burning data from the computer and there is no art in it. It is a very simple and easy process. But the art comes when you have to produce a large number of DVDs, more than 1 but less than 1000. To maintain the same quality as the original version, you cannot ignore the work of a professional. They restore the same quality without bringing in any change. The production cost is also not much, so you can bring the manufacturers on the negotiating table and ask for competitive cost.
CD Duplication is also termed as CD Pressing. Duplication over CD is advised when the data is small and has to be passed on to a huge crowd. CD stores less data than DVD, which has greater capacity.
Both are tools of propaganda and publicity. There is no huge investment needed in the production of duplicated CDs and DVDs, a little spending is enough to gain market control. These are considered as a best tool for advertising for a new company or for individual. In fact I am of the opinion that advertising through this medium should be encouraged. It should be made a part of course material for the students of advertising!
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